When you walk into an interview you are obviously prepared with knowledge about yourself and your skill sets. Have you ever thought about walking into the interview trying to be as prepared as the interviewer about their company’s wants and needs?
In “The Art of War” by Sun Tzu he implores the reader to know their enemy. While we do not advocate an adversarial position in job interviews, the interviewee would be wise to get into the mind of the prospective employer. It is no longer enough to have a good resume. Taking a few minutes to Google the company, its competitors, and current happenings can provide candidates a leg up on other job seekers.
Numbers recently released put the national unemployment levels still hovering around 10% nationally. You need all of the advantages you can get when you show up to a job interview. Not taking advantage of all of the free information available on the internet shouldn’t be something that hinders your success in an interview.
What do you think? Do you research companies before interviewing? What are some other ways you get into the heads of potential employers before an interview?