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Do reviews matter for your company?

Looking for a new job can be stressful for a candidate, including all of the research that goes into finding a job. When looking for a new job, scoping out the company is crucial in a candidate’s decision-making. In fact, according to Glassdoor, 70% of people now look at reviews before making career decisions.

Glassdoor is an online platform that allows current or former employees to express their views and experience about working at their current or previous company. This helps job seekers understand your business as a whole by allowing potential candidates to gain a deeper insight into your business value and ethics. 

Why job seekers use Glassdoor

Many Glassdoor users are job hunters looking for:

Potential candidates search on Glassdoor to find the above information to see if the company is a good fit for them or not. Therefore, the ratings can affect your overall hiring process. 

Impact on your recruiting efforts

A negative review can present a bad image of your brand and company to potential employees. Negative reviews from former or current employees can damage a company’s reputation and even present red flags to potential candidates. 

Potential candidates often shy away from businesses with many negative reviews. This damages a company’s:

If the reviews that employees leave about your company are negative, this can put a bad taste in a future candidate’s mouth, and make them want to apply somewhere else. 

If the reviews are positive, this can impact hiring decisions and possibly increase morale and have more candidates interested in the position.

That’s why it’s important to keep up with your Glassdoor reviews and check every so often what the reviews are saying to make improvements within your company, so you can continue to attract top talent.

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