In this video blog from Harvard Business Review, Frank Cespedes, senior lecturer at Harvard Business School, speaks about how to connect what your people sell with your business goals and what they want to achieve. Cespedes touches on the industry, market, and customer accounts, centering around all the externals that affect your business.

So how does your business line up with Frank Cespedes tips? What is something you would like to see changed within your company to take the next step forward?

(HT: HBR)