Newton Running Visits Nashville

Last month our Nashville office had the pleasure of a visit from Tor Swenson of Newton Running! While he was with us, he measured and fit the entire office with Newton running shoes. Swenson explained the technology behind the shoes and joined us for our weekly 4- mile fun run where we ran in a pair of Newton shoes. During our run he gave us each feedback on improving our stride and balance. It was a blast to have him in and very beneficial to learn more about  improving our running.
As a late Christmas present, Eric paid for the Nashville boys to get new Newton running shoes!
According to Swenson, the genius behind the Newton running shoes is the patented Action/Reaction Technology™. When using the ultra-efficient Land-Lever-Lift natural running gait of a midfoot or forefoot strike, the technology absorbs and then returns energy back to you. It’s a revolutionary way of building a running shoe based on Sir Isaac Newton’s Third Law of Mortion: “For every ACTION, there is an equal and opposite REACTION.”