Measuring What Makes Life Worthwhile

Ninety four percent of business leaders worldwide believe the intangibles (brand loyalty, employee happiness, etc.) of their companies are important. Yet only 5% actually have a way to measure those intangibles. But how do you measure success based on an intangible?

Consider an inspiration business model based on happiness. This video is worth any business leader’s time. Chip Conley discusses important parts of leadership that are often overlooked. For example, asking your employees if they know what your company mission is. Do they believe they are helping that mission?

These simple yet profound practices are something inspirational to hear as a leader. Listen for yourself: